Case study — Website
Elevating an Aussie haircare brand's e-commerce experience for MUK Haircare
- Project type
- Ecommerce Website Design · Style Guide
- Our role
- Design · Development · Support
- Technology
- WordPress
MUK Haircare is a bold and performance-driven professional haircare brand, born in Australia. Shakewell supported MUK in elevating their digital presence by designing a modern e-commerce website and style guide that communicates credibility and clarity in a competitive market.
The problem
MUK Haircare had evolved from humble startup to recognised Australian brand, but its digital presence hadn’t kept pace. In a saturated marketplace, customers struggled to choose the right product for their hair. The site needed to portray MUK as established and trustworthy, simplify navigation across a wide product range, and help users understand how to use each product.
Our approach
We began by collaborating with MUK on a refreshed style guide — a clean, minimalist design system with purposeful accents of colour — as the foundation for all future digital decisions. Competitor research and customer interviews surfaced the biggest pain point (a lack of clear usage directions), so we designed a content-forward experience with how-to videos throughout the product journey and smart categorisation, built on WordPress with modular product pages and an SEO-optimised structure.
The outcome
An e-commerce experience with the clarity and confidence of MUK’s own promise — products that “say what they do and do what they say” — that MUK’s internal team can manage with ease.
Related services: E-commerce, UX / UI Design
The work
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