An ethical e-gift card marketplace, from brand to checkout, for LOOP

The problem

LOOP is an online gift card platform with a vision to promote responsible gifting: e-gift cards sold strictly from ethically and environmentally conscious businesses. It needed a marketplace where customers could browse every brand and complete their purchase without being redirected elsewhere — and brand administrators needed a simple way to monitor inventory and track sales and redemptions in real time.

Our approach

We started with brand: a simple black-and-white logo and a style guide of earthy tones expressing LOOP’s values — environmentally conscious, sustainable, locally made, carbon neutral. We then designed the gifting journey end to end (purchase, gift, redeem) and a category system built for browsing: Shop by Category, Shop by Initiative, and the swappable LOOP Gift Card. Because our research showed most target brands use Shopify, a Shopify plugin gives administrators real-time sales and redemption tracking without adopting another platform.

The outcome

A marketplace for conscious gifting where the whole transaction stays on LOOP, and partner brands plug in with minimal administrative overhead.

Related services: E-commerce, UX / UI Design