Case study — Website
Turning an enterprise content leader's website into a lead engine for GPSL
- Project type
- Website Design and Development
- Our role
- Discovery · Design · Development
- Technology
- WordPress
GPSL (Global Product Solutions Limited) is a leader in enterprise content management for complex industries. Shakewell reimagined their digital brand and built a high-performance WordPress website to support user engagement, lead generation, and content discovery.
The problem
GPSL is a globally trusted provider of content management solutions for technical industries — aerospace, defence, manufacturing and government. Despite that reputation, the website failed to reflect the scale and sophistication of the business: an outdated brand presence, navigation that made resources and contacts hard to find, and limited support for marketing and lead generation.
Our approach
We set three objectives — elevate the brand, overhaul the UX/UI, and enable lead generation. An in-depth discovery phase remapped the user journey, and the new WordPress site pairs bold messaging blocks and a dark/light toggle with streamlined architecture, flexible campaign landing pages, styled Zoho form integrations and embedded live chat.
The outcome
A clean, high-performance platform that mirrors GPSL’s technical excellence while supporting marketing, support and content discovery — not just easier to use, but a more accurate reflection of who GPSL is today.
Related services: Website Development, UX / UI Design
Start a conversation
Disrupt the norm
Tell us what you want to build, fix or scale — we’ll come back with a clear way forward.