The questions we get asked most

We would prefer to start with a discussion to better understand your needs and objectives. In this way we can propose an engagement that delivers rapid and demonstrable business value.

We work with businesses of all sizes, from startups to established enterprises, across industries like e-commerce, tech, hospitality, and more. Our design solutions are scalable and customised to meet the unique needs of each client.

We typically partner with brands, especially in eCommerce, that generate between $50k and $500k per month in revenue and are looking to scale. Our ideal clients offer consumable products with an average order value ranging from $70 to $150. This allows us to effectively leverage our expertise for optimal growth and scaling.

While we have experience across a variety of industries, we specialise in working with brands in the hospitality, fitness, lifestyle, and eCommerce sectors. Our team is passionate about collaborating with businesses that prioritise long-term growth and brand-building.

Both! We offer boutique technology and business consulting, serviced by our highly experienced team. We cover a range of niche business domains including legislative drafting, regulatory publishing, technical communications, and scholarly publishing.
We have a range of products on offer too, some of our own and some from our network of industry-leading technology partners.

We provide technology solutions with business transformation. We own and deliver the projects from inception to completion.

We have several of our own products in development and are a recommender and reseller for specialty structured content products.

Shakewell offers two primary compensation models for our services: a fixed retainer model and a performance-based model, where compensation is determined by the growth we drive for your business. The performance-based model is available upon application.

The timeline for development varies depending on the complexity and scope of the project. Simple websites can take 4-8 weeks, while more complex apps or platforms may take several months. After understanding your project requirements, we’ll provide a detailed timeline and milestones to keep everything on track.

The timeline varies depending on the scope of the project. A full brand identity can take 4-6 weeks, while UX/UI design for a digital product might take 6-12 weeks. We provide detailed timelines after the initial consultation.

Our development process generally follows these key stages:

 

• Discovery & Planning: We gather requirements, set project goals, and create a roadmap.
• Design & Prototyping: We create wireframes and design mockups for your approval.
• Development: Our team builds the front-end and back-end of your platform.
• Testing & QA: We conduct thorough testing to ensure everything runs smoothly.
• Launch: Once approved, we deploy the website or app and ensure a smooth launch.
• Post-Launch Support: We provide ongoing support and maintenance.

 

Each project is unique, and we adapt the process to meet your needs.

At Shakewell, we believe in clear communication and collaboration throughout every project. We work closely with clients from start to finish, ensuring that your goals are understood and met. Our process includes detailed planning, feedback loops, and performance tracking to ensure that every campaign and design is executed with excellence.

Yes, we develop detailed wireframes and prototypes to give you a clear visual of the user journey and design structure before we finalise the design. This ensures everything aligns with your goals and vision.

A digital audit evaluates a company’s online presence across channels like websites, search performance, social media, and apps to assess how effectively marketing supports business goals. Regular audits help ensure brand consistency, optimise marketing ROI, track market effectiveness, and understand user behaviour. Key benefits include measuring ROI, aligning brand with target market and business goals, and ensuring long-term cost-efficiency and security.

Our solutions are based on structured content, this approach helps to optimise production workflows, automate publishing processes, and facilitate downstream content consumption. Solution components consist of drafting, authoring, editing, and review tools for content creation and a CMS, CCMS, or ECMS for content management and workflow. This allows automated publishing of typeset or rich digital experiences to print, PDF, web, mobile, tablet, and more.

We focus on businesses or departments that have heavy content needs. This may be due to the size or complexity of the content, the frequency of changes, the scale of production, the need for quality, the size of the teams, or a combination of these factors. We provide solutions that enable businesses to industrialise the process of content creation, refinement, management, and delivery. In combination with our digital agency, we are able to offer compelling end users experiences on web, mobile, and tablet too.

We offer custom web and app development services for a wide range of industries and needs. This includes:

 

• E-commerce websites
• Business websites and landing pages
• Blogs and content management systems
• Custom web applications
• Mobile apps (iOS and Android)
• Progressive Web Apps (PWAs) We tailor every project to fit your business requirements, ensuring that the end product is scalable, secure, and optimised for user experience.

We specialise in creating custom solutions tailored to your business. Whether it’s a website, mobile app, or web app, our developers and designers work closely with you to ensure that your platform meets your specific requirements. While we can work with pre-built frameworks or platforms (like WordPress or Shopify), we customise everything to fit your brand and functionality needs.

Yes, we prioritise responsive design and ensure that all websites and apps are optimised for mobile devices. Additionally, we implement best practices for SEO during development, such as optimising page load speeds, creating SEO-friendly URLs, and using proper metadata. For apps, we ensure a smooth user experience across devices, and we can also help with App Store Optimisation (ASO) for mobile apps.

Absolutely. We specialise in website and digital product redesigns, enhancing both the visual aesthetics and overall user experience while improving performance and functionality.

Yes, we find that most solutions we provide require significant configuration or customisations including integrations with other business systems.

We start with in-depth research into your business, industry, and target audience. From there, we create a brand strategy that includes logo design, visual identity, messaging, and guidelines to ensure consistency across all touchpoints.

We prioritise user research, testing, and feedback throughout the design process. By analysing user behaviour and preferences, we ensure our designs are intuitive, accessible, and optimised for the best user experience.

Absolutely! We often work on integrated projects where we develop the brand identity alongside UX/UI design to ensure consistency and a seamless user experience across all digital touchpoints.

Website support services are typically offered through service agreements that outline the scope of work, response times, and the level of support provided. These services are essential for maintaining a secure, high-performing, and user-friendly website, and they allow businesses to focus on their core activities while their online presence is well taken care of.

We provide dedicated technical support for our solutions beyond a simple helpdesk. You can interact with our support team via web, phone, and email support channels. We become intimately familiar with our client’s business environments and are able to offer highly relevant support and rapid resolutions.

The frequency of updates depends on the type of package you choose and the specific needs of your platform. Routine updates, like security patches, are generally performed monthly. For content updates or feature additions, we can schedule these as needed or on a regular basis (weekly, monthly, etc.). We’ll work with you to determine a schedule that suits your business.

In the event that your website or app experiences downtime, our support team will immediately begin troubleshooting to identify and resolve the issue. We offer 24/7 monitoring as part of most packages, ensuring that any downtime is minimised. Our goal is to have your platform up and running as quickly as possible, while identifying the root cause to prevent future occurrences.

Yes, we do provide maintenance and support for websites and apps built by third-party developers. Before starting, our team will conduct a thorough audit of the existing code and infrastructure to ensure we fully understand the current setup and identify any potential issues or risks.

Absolutely! We understand that businesses grow and evolve, and we’re here to support that. Whether you need new features, integrations, or changes in functionality, we offer ongoing development support in addition to regular maintenance. Just get in touch with our team to discuss your ideas, and we’ll work with you to implement them seamlessly.

Yes, we offer ongoing support and maintenance services to ensure your website or digital product remains up-to-date, functional, and aligned with your evolving business goals.

Our digital marketing services include SEO, PPC, social media management, content and email marketing, website design/optimisation, and analytics. We also offer conversion rate optimisation (CRO) to boost customer conversions and overall performance.

Yes, we offer comprehensive SEO services to enhance your online visibility and improve search engine rankings. Our services include keyword research, on-page optimisation, technical SEO, content creation, and link-building strategies. We continuously monitor and analyse performance to ensure optimal results for your brand.

We target the right audience through comprehensive market research to identify demographics and preferences. We tailor marketing strategies by analysing customer behaviour and utilising tools like social media insights and Google Analytics. We engage the target market with personalised messaging and compelling offers that motivate them to purchase your product.

We measure the success of our digital marketing campaigns through various metrics tailored to each channel. For social media, we analyse engagement rates, reach, and follower growth. In content marketing, we track page views, time spent on pages, and conversion rates. We utilise analytics tools to assess overall campaign effectiveness and ROI.

Yes, we are pleased to advise and assist with AI implementations, especially within the context of challenging industry- or organisation-specific requirements.

The structured content approach can work for most types of text-heavy content but is particularly well-suited to large or complex information sets that are subject to frequent updates or strict compliance requirements. Examples include technical publications, codes and standards, rules and regulations, audit reports, policy documents, standard operating procedures (SOP), instructions for use (IFU), and product labelling.

We do not directly provide content services but we do use a network of subcontractors to meet these requirements. Document conversion is an exception, we have the ability to do small-scale document conversions (thousands of pages) and partners who can process large-scale conversions.

We have decades of experience with automating production of the most demanding print/PDF content. We will work with you to determine the best approach. We believe in true automation, often from XML, and combining the latest technologies such as XSL-FO or Print CSS.

At Shakewell, we don’t directly manage your data; instead, we access it through marketing platforms like Meta, Google, and Klaviyo, which are responsible for its security. However, we implement stringent security measures, including enabling two-factor authentication (2FA) for all accounts and users, to ensure an additional layer of protection for your information.

Data protection secures sensitive information from unauthorised access, breaches, and loss, ensuring privacy, compliance, and trust. Key practices include encryption, secure access controls, regular audits, employee training, and compliance with regulations like GDPR or CCPA.